Monday 12 February 2018

'Zealots, Cowboys and the art of pragmatism' (Part 1 of 2)


“Zealot’s, Cowboys and the art of pragmatism” (Part 1 of 2)

Pragmatism (prăg'mə-tĭz'əm)[1] a practical, matter-of-fact way of approaching or assessing situations or of solving problems.  It is also one of the most difficult things to achieve when working to promote 'Best Practice' and emphasise the need to do things the right way.

Interestingly having a pragmatic disposition when endeavoring to promote, execute or implement a given ‘Best’ or ‘Good’[2] practice could be one of the most valuable traits you could exercise. 

Many of us involved in 'Best Practice' initiatives suffer from the 'Curse of Knowledge'. That is   when "we know something it becomes hard for us to imagine not knowing it."[3]  As a result we tend to minimize the effort it takes for others to understand the ideas, experiences and consequences of a particular initiative.   It is this particular curse that causes us to underestimate the effort required to communication.  Therefore lowering our ability to empathise with the recipients of the proposed change.  Consequently any improvement or change we attempt whilst suffering the curse can go one of two ways; the path of the zealot or that of the Cowboy

In going the path of the zealot, we have the effort being run by true believers; evangelists or theorists. .  This approach most commonly manifests itself in the form of very complex and uncompromising ideas that lose sight of and fail to take into account the original organisational problem to be addressed.  One trap Zealots fall into is the tendency to often overlook the immediate maturity of the organisation they are working to change, underestimating the effort and time required to achieve the change.

Alternatively, the path of the Cowboy tends to take a myopic view of the problem focusing on ‘Quick’ wins that are not necessarily sustainable in the long run..  This particular path also has a tendency loose focus on the business problem at hand due to the conviction that doing what is right at any cost will cause others to realise the folly of their ways.  The Cowboy in pursuit of their own solution will often compromise the practices and behavior’s that are considered so crucial to the solution or change to be implemented.

Each path has it’s challenges, the Zealots path will most probably struggle to get started due to the difficulty sponsors and potential adherents will have in understanding the what and why of a given ‘Good Practice’.  Counter to this is the way of the ‘Cowboy’; who’s ideas will succeed in the short term due to the energy, drive and charisma of the lead.  Unfortunately success and sustainability of such initiatives tend to fade when the ‘Cowboy’ moves on. 

Who are they?  How do you recognise a Zealot or a Cowboy?  Even better how do you recognise it in yourself?  These are the challenging questions.  Zealots I have encountered in the past have traditionally come from the ranks.  Most probably having attended a foundations course and moved onto mastery of their given practice.  So much so that they often see the methods, frameworks and techniques they have learnt as the actual solution to all business problems.

A derivative of the Zealot form the rank is one that has transcended industries, and has a strong practical experience of ‘Best’ practice at work in their previous jobs.  As they’ve seen it work correctly they become evangelical about how things should be done, and become uncompromising in what their new organisation should do.

The Cowboy on the other hand can be an entirely different beast to the Zealot.  Possibly a Line Manager, or Project Manager with the job thrust upon them.  Or someone who sees the immediate application of the Best Practice as their next career achievement.  In reality they may not even understand the true value proposition of what they are endeavoring to do.

How do I know this (You may ask)?  I have worn the robes of a zealot and the ten gallon hat of a cowboy over the last couple of years, and have generally found that using these approaches to embed change are fraught with danger to both your career and personal wellbeing without the benefit of really achieving the change you have in mind.

On the occasions I have worn the Cowboy hat, I have had a lot of fun.  I’ve definitely achieved the change locally and it has been sustainable to a limited extent within the small group that was affected .  Unfortunately from an organisational perspective; it didn’t even get noticed.

When wearing the robes of a Zealot I’ve not really been the lead evangelist, but have had the benefit of observing others strive for sponsorship and success.  On all occasions I can vouch that this has been a resounding failure with the organisation unable to understand the vision of the Zealot and subsequently moving to remove the lead evangelist from the organisation or simply getting frustrated with the low volume (if any) of change.

It is with these experiences in mind that I have become (?) an advocate of the pragmatic approach.  That is an approach guided by practical experience and observation rather than just theory.[4]  You can in-fact view the pragmatist as someone who can effectively balance and utilize the skills of both the zealot and the cowboy. 

What if any insights do you have on Zealots and Cowboy?  We would love to hear your thoughts and experiences.  It is our intention in part 2 of this article that we provide you with some insights on a ‘Pragmatic’ approach, and some tips on how to dressing in white robes and ten gallon hats.



[1] http://www.answers.com/topic/pragmatism

[2] Good Practice – Ref ITIL BOOKS
[3] Chip Heath, Dan Heath “Made to stick: why some ideas Survive and Others Die”, 2007, Random House Inc. New York
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1231668295&sr=8-1

[4] LucidIT @ ITSMF 2006 http://www.lucidit.com.au/


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